About Us
We are Adam and Max. We built Betsniper as we always wanted to have the tools that allowed us to bet like professionals.
Between us, we've spent over a decade betting professionally, worked as traders inside one of Australia's largest bookmakers, built our own models from scratch, and made over half a million dollars in profit doing it.
We have been mates for 10+ years and betting along side each other for equally as long. Ever since we were 18, we have always gone to each other to discuss new strategies, new edges or just about sport in general.
Betsniper is the platform we wish existed when we started.
Where we started
We both got into betting from a young age. From the beginning we saw sports betting as a way to make money. We both do not like betting for fun. And we both hate losing money. We were determined to find a way to be profitable with sports betting.
Max studied Economics at University of Melbourne and funded most of his lifestyle during his time at university through betting. Adam studied Business at Monash University and cut his teeth building models and selling tips for a few years. We both spend time as traders working at one of the largest bookmakers in Australia.
After these experiences, we both learnt the inconvenient truth that most bets you take are designed to lose. The house is sharp. That’s why they are billion dollar corporations. But we also learnt that there are people out there who can beat the bookies. But you need a system.
How we think about betting
We tried all different types of betting. Horses, multis, tips, models but nothing worked consistently. You would see profits some days or weeks but in the long-run, there was no consistency.
Everything changed when we started to learn about fair odds and positive expected value. Fair odds is the idea that for every bet there is a price that represents the true probability of that event occurring. To be a profitable better, you just need to take prices that are larger than that number. Simple.
Interestingly, Max and Adam both formed different strategies to beat the fair odds.
Max went the top-down betting approach. He uses the market as a signal for where the true price exists. He then takes prices that are in excess of that number. It’s a volume game. As long as you stick to the process, the returns will come. This was a massive unlock and changed the way Max bet forever.
Adam spent more time on the bottoms-up betting approach. He studied form deeply, built his own player prop models and projections, and learned to interpret odds quickly so he could quickly see when something was mispriced. The skill is filtering out the 99% of bets that are noise and zeroing in on the 1% where there's real value.
Neither approach is better than the other. Both work. Both can make you serious money. What they have in common is that neither is possible without the right data and the right infrastructure. That's what we set out to build.
What we built with Betsniper
Betsniper started as a janky spreadsheet. We pulled odds into Google Sheets, ran our own EV calculations, and placed bets off the back of it. All of our tools lived in a spreadsheet and required constant maintenance.
Despite the struggles. It worked. So we kept building.
Today Betsniper scrapes 50+ bookmakers and has built tools for both top-down and bottoms-up punters in Australia.
We've developed multiple EV betting strategies and pioneered new ways to identify value in the Australian market, including our Line Out EV tool for cross-line value, and Pick'Em EV for finding profitable legs in Dabble's Pick'Em product alongside our market Positive EV tool and Benchmark EV tool that allows you to use sharp bookmakers as your reference.
Alongside the EV tools, we've built a full suite of hedging tools: arbitrage, low holds, middles, and ways to convert your bonus bets using other bookmaker odds or Betfair.
And for bettors who want to go deeper, our player prop tools let you run full research without ever leaving Betsniper. We have built slick dashboards, data insights and visualisations you genuinely can't find anywhere else.
What we believe
The more time we have spent sports betting, the more we have become to realise it acts like any other market. And markets can be beaten when you have the right knowledge, data and discipline.
Punters lose because they go with their gut or hope. We bet on probability. We obsess over positive expected value, we manage our bankrolls like portfolios, and we treat every bet as a process.
Beating the bookies is possible. You need to combine knowledge and the right tools. Our mission is to provide the Australian punter state of the art tools so they can make smarter and more informed decisions when they punt. We have already helped 10,000+ Australians and can’t wait for many more.
Happy sniping! 🎯
